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THE EFFECTIVENESS OF VIDEO MARKETING

Do you know that the world watches over a billion hours of youtube social videos per day? Well, that’s a fact according to the youtube's official blog. If you aren’t good with arithmetic, I’ll help you; the above statistics further implies that on an average, each person in the world sees about 10 minutes of YouTube video in 24 hours (calculations done with 7.5 billion human population). Not quite amazing right? But it is when you put into consideration that a higher percentage of that population have no access to internet, are too old or too young or are remote.

It’s not something you need to work your brain over as to why video is the basic trend of marketing in our world today. The today consumers which are made up of a very high percentage of millennials would rather view a 4 - 5 minutes advert video over reading a 750 word content advertising a product; this is because visual content is more appealing and engaging than just plain text contents.

Millennials who have grown up at a time of rapid technological growth and continuous digital upgrades easily access the information traditional media outlets would bring to their homes through the conventional mediums; TV, radio, newspaper on their smartphones, tablets and laptops with no time specification or constraint as they are notified through social media and other information apps all day long.

Millennials who have the ability to buy spend an average 7 hours online a day; seeing product videos, reading people feedbacks, voicing their own opinions and conversing with other online users about the products. Smart marketers would effectively and efficiently reach them through this mediums.

Small businesses are encouraged to maximize this marketing strategy to the brim as it provides them the opportunity of ranking higher on search engines, with YouTube the world’s largest video upload platform doubling as the second largest search engine, they also enjoy the benefit of reaching more prospective buyers with the understanding of their products, build stronger brand affiliation, increase conversion and get more purchases.



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